Audits & Consulting
We look. Then we shine the light on what's usually left in the dark.
Most dealers are surrounded by vendors and agencies who send reports, take the check, and rarely get asked hard questions. We do the opposite. We examine what’s actually happening with your marketing, data, and vendors — then we help you decide what to keep, what to cut, and what to fix.
No pitch deck required to start. Most of the diagnostic work is free.
What we audit
- GA4 Audit
- Is it set up correctly? Are the events and conversions trustworthy? Or are you still flying partially blind after the UA sunset?
- Vendor Audit
- You're writing the checks. We examine what you're actually getting in return — performance, transparency, and whether the partnership is real or just another logo on a report.
- CRM Audit
- Garbage in, garbage out. We look at the data quality, the processes, and the reports nobody reads. Then we help make the CRM useful instead of ceremonial.
- Google Audit
- Search, Performance Max, Vehicle Listing Ads, Merchant Center, the whole stack. We go into the accounts — yes, the ones your agency is protective of — and separate the good, the bad, and the expensive.
- Meta / Facebook Audit
- Marketplace activity, catalog health, paid social, and whether the spend is actually doing anything measurable.
- SEO Audit
- Organic visibility, technical health, and whether your non-paid traffic is real. Google has made it clear that SEO fundamentals still matter for their generative AI features, but the game has expanded. Ranking is no longer the only score that counts. We also look at how your dealership shows up — or doesn't — when people ask ChatGPT, Claude, Perplexity, and Gemini for car recommendations and local advice.
How it works
- 1. You request the audit (or audits) you want.
- 2. We ask for the necessary access and ask direct questions.
- 3. We dig.
- 4. We come back with clear findings and practical recommendations.
- Not a 40-page deck designed to impress.
If you want ongoing consulting after the audit, we stay. If you just needed a clear view and want to handle the rest yourself, that’s fine too.
The point
We’re not here to replace your current partners by default. We’re here to make sure you’re not paying for theater. Sometimes that means coaching the existing team. Sometimes it means changing direction. Either way, you get a clearer picture.
Trust the Nerds.